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Trivago
THE CHALLENGE
DesignStudio briefed us to rebrand trivago, a hotel comparison site. The brief was based around the concept of 'search savvy, feel super', showing the customer has made a smart choice by comparing on Trivago to save money and that they feel great when they get that hotel deal.
INSIGHTS
Trivago collects prices and deals from many different hotel booking sites as well as independent hotels. Their brand hasn’t changed since 2015 and the industry (Expedia, booking.com, hotels.com , google hotels etc) has grown stronger over the years. They look and feel dated and they don’t have any symbol for social media and the app icon.
THE SOLUTION
From the concept, I focused on the letter ‘s’ and the idea of customisation. Through logo design to applications, this was an incredible opportunity for me to experiment with a fresh, organic style!
Hand drawn iconography to feel personal, organic, and curated. It provides a friendlier, more casual visual language used across all assets including out of homes, app screens, and visual merchandising. Each user should feel comfortable creating the perfect customised trip.
@ sign represents location and inherently digital
Process
The aim was for trivago's rebrand to feel fresh and exciting with brighter versions of the existing colour palette, a new logo set, inviting visuals, and a relatable tone of voice.
#FFC10A
#FF005C
#FFB500
#E60C5A
#3FD7F8
#1FC5FF
‘s’ shape combined with t - looks like a facial side profile
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cross of t represents smile in facial side profile and feeling super
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