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Lorelai's Coffee
Type: University brief
Date: January 2024
Briefed by: Catalyst Creative @catalyst_creates
THE CHALLENGE
Warner bros is almost unrivalled when it comes to lending its licencing to characters by selling everything from beans to jeans. What if one of their licenses had their own sub-brand?
INSIGHTS
Gilmore Girls follows the lives of a mother and daughter, and the eclectic town they live in. One of the most important aspects of their day is coffee - almost everything revolves around it, from the places they visit to the conversations they have. I discovered they drink 503 cups over 7 seasons! The mother, Lorelai, is a caffeine addict and it fuels her fast talking, free-spirited personality.
THE SOLUTION
A coffee brand centred around Gilmore Girls' main character, using conversation to bring people together and create memories. With each coffee flavour paired with a signature syrup, it represents the unbreakable mother-daughter bond.
The brand assets include a custom typographic logo, reflective of a small-town, comforting, coffee establishment. The speech bubbles used throughout showcase the importance of conversation and the merging of the shapes is about how coffee brings people together. The colours are associated with warmth and autumnal aesthetics, with the pop of pink bringing Lorelai's independence and strength to life. Lovers of Gilmore Girls will recognise parts of the tone of voice as famous coffee-related quotes!
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